market behaviour
Optimization of Deep Learning Models for Dynamic Market Behavior Prediction
Zhao, Shenghan, Lin, Yuzhen, Yang, Ximeng, Lu, Qiaochu, Xue, Haozhong, Jiang, Gaozhe
The advent of financial technology has witnessed a surge in the utilization of deep learning models to anticipate consumer conduct, a trend that has demonstrated considerable potential in enhancing lending strategies and bolstering market efficiency. We study multi-horizon demand forecasting on e-commerce transactions using the UCI Online Retail II dataset. Unlike prior versions of this manuscript that mixed financial-loan narratives with retail data, we focus exclusively on retail market behavior and define a clear prediction target: per SKU daily demand (or revenue) for horizons H=1,7,14. We present a hybrid sequence model that combines multi-scale temporal convolutions, a gated recurrent module, and time-aware self-attention. The model is trained with standard regression losses and evaluated under MAE, RMSE, sMAPE, MASE, and Theil's U_2 with strict time-based splits to prevent leakage. We benchmark against ARIMA/Prophet, LSTM/GRU, LightGBM, and state-of-the-art Transformer forecasters (TFT, Informer, Autoformer, N-BEATS). Results show consistent accuracy gains and improved robustness on peak/holiday periods. We further provide ablations and statistical significance tests to ensure the reliability of improvements, and we release implementation details to facilitate reproducibility.